Samples

This is the syllabus for a course I developed on Social Media and Strategic Communication. The course is a mix of communication theory and practice-based assignments. For the final project, students produce a campaign for a non-profit organization. They must produce a website, video content, press releases, social media content, Alternative Story Forms and a strategy outline. Their final pitches are evaluated by a team of "angel investors" from a leading marketing agency, Ayima. I have partnered with Ayima with their staff providing guest lectures on areas of personal expertise most weeks of the course.

Social Media and Strategic Communication (pdf)

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This syllabus is for a course on Ethics in the Media. Topics covered include: the role of the media in society; how media influence politics and social issues; freedom of expression and censorship. We examine the ethics of being a good (or bad) journalist, the commercialization of society and whether social media is good or bad for us. Each class involves a lecture component augmented by student discussion, presentations and weekly examinations of case studies. The students take a trip to a children's marketing agency, Superawesome, and a guest speaker from Spin Brands relates the ethical issues which have been faced by their company.

Ethics in the Media (pdf)

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Sample Syllabi and Lectures

Impartial misinformation

Modern Slavery and Human Trafficking

Race, Religion and Poverty

Ethics and Political Reporting

The time I ruined Disney for students

A basic intro session on designing a website

Introduction to Strategic Communication

Politics and Social Media

Introduction to Alternative Story Forms

Research Methods - Thinking about research

Research Methods - Literature Review

Research Methods - Building a research design