Below are a sample of syllabi I have developed and slides of a variety of lectures delivered.
This is the syllabus for a course I developed on Social Media and Strategic Communication. The course is a mix of communication theory and practice-based assignments. For the final project, students produce a campaign for a non-profit organization. They must produce a website, video content, press releases, social media content, Alternative Story Forms and a strategy outline. Their final pitches are evaluated by a team of "angel investors" from a leading marketing agency, Ayima. I have partnered with Ayima with their staff providing guest lectures on areas of personal expertise most weeks of the course.
This syllabus is for a course on Ethics in the Media. Topics covered include: the role of the media in society; how media influence politics and social issues; freedom of expression and censorship. We examine the ethics of being a good (or bad) journalist, the commercialization of society and whether social media is good or bad for us. Each class involves a lecture component augmented by student discussion, presentations and weekly examinations of case studies. The students take a trip to a children's marketing agency, Superawesome, and a guest speaker from Spin Brands relates the ethical issues which have been faced by their company.
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